Raza Pirbhai CEO KFC Pakistan
Raza Pirbhai, is a Commercial, Pragmatic, driven Executive with 20+years of experience in Marketing, Human Resources and General Management. He has worked for various national and Multinational brands before Joining Cupola /KFC Pakistan. Raza entered the phase of the corporate world as a management trainee at Pizza hut and served Pizza hut in various capacities and since then, has achieved numerous milestones along the way.
Raza Joined Cupola in 2014 and has completely transformed and turned around the KFC business in Pakistan – under his leadership KFC Pakistan is now the largest and the fastest Food retail brand of Pakistan with 104 stores operating nationwide. As a leader Raza advocates a growth mindset and a culture where people embrace challenges, become change agent, collaborate and innovate. His overarching strategies people development skills and articulate implementation of large scale interventions has made him the most loved CEO not only in KFC Pakistan but in the entire food and beverages industry locally and globally.
Raza is an MBA in Marketing from Greenwich and his passion pursued him for a Master’s degree in Strategic Restaurant management from Cornell University.